If Self-Concept Is One of the Variables in a Quantitative

question 8

Multiple Choice

If self-concept is one of the variables in a quantitative study, which of the following operational definitions would be favorably critiqued?

• A) Each individual will be given an overview of the concept of the self and asked to write a definition telling about his or her own self-concept.
• B) For purposes of this study, the self-concept will be defined as the subject's score on the Piers-Harris Children's Self-Concept scale.
• C) Self-concept is an individual's view of himself and/or herself. It is the positive and negative feelings of self-definition and self-worth and factors that are important to the self.
• D) Self-concept will be measured as positive or negative.

---

Definitions:

Net Operating Income

Income generated from normal business operations after deducting operating expenses but before interest and taxes.

Marketing Manager

A professional responsible for overseeing and guiding a company's marketing strategies and campaigns.

Advertising Campaign

A series of advertisement messages that share a single idea and theme aimed at reaching a particular audience.

Net Operating Income

The earnings a business achieves following the removal of operational costs from the income earned through its activities.