Examlex
Which of the following is false?
Segmenting
The method of segmenting a wide market of consumers or businesses into smaller groups based on common traits.
Segmentation
The process of dividing a market into smaller groups with similar needs or characteristics to target marketing efforts more effectively.
Market Loyalty
Market loyalty refers to the preference and consistent choice of customers for a specific brand, product, or service over competitors, often influenced by satisfaction, quality, and emotional connection.
Global Scale
Refers to the scope or extent of activities, operations, or phenomena that span across multiple countries and cultures, impacting or involving the global population.
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