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Power Motives
The driving factors behind individuals' desire to influence, control, or have authority over others or situations.
Emotional Appeal
A persuasive technique targeting emotions to influence an audience's response or motivate action.
Security Needs
The need for safety and protection in both physical and emotional aspects.
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, which suggests that people are motivated to fulfill basic needs before moving on to other needs, forming a hierarchy.
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