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Leaders tended to be more intelligent, more dependable or responsible, and more active in social situations than others.
Consumer Surplus
The differentiation between the total investment consumers are willing and able to make in a product or service and the investment they end up making.
Marginal Utility
The supplementary joy or advantage an individual experiences when acquiring an extra unit of a good or service.
Total Utility
The total satisfaction or benefit that a consumer derives from consuming a certain quantity of a good or service.
Total Utility
The total satisfaction received from consuming a particular quantity of goods and services.
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