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What Is Cognitive Dissonance? What Problems Can It Cause in Decision

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What is cognitive dissonance? What problems can it cause in decision making?


Definitions:

Firm Size

Generally refers to the scale of a business entity in terms of its assets, revenues, or number of employees, which can affect its operations and financial performances.

Book-to-market Ratio

A valuation metric comparing a company's book value to its market value.

Market Index

A statistical measure that shows changes in a financial market by tracking the performance of a set of selected stocks.

Explanatory Factors

Variables that are thought to explain changes or variations in a particular variable of interest, often used in statistical models to understand outcomes.

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