Examlex
Define and describe PAP.
Purchase Decision Process
The steps consumers go through before buying a product, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Cognitive Dissonance
A psychological situation where conflicting beliefs, attitudes or behaviors cause mental discomfort, leading to an alteration in one of the beliefs, attitudes, or behaviors to reduce the discomfort.
Purchase Decision
The stage in the buying process where a consumer decides which product or brand to buy after considering various alternatives.
Online Special
Refers to exclusive deals or discounts available through a website or online platform, often used to attract and engage digital shoppers.
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