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The Acronym PICO Assists in Remembering the Steps to Constructing

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The acronym PICO assists in remembering the steps to constructing a good research question. The "O" in the acronym stands for:


Definitions:

Social Media

Digital environments where individuals connect, share, and engage with content and communities.

Brian Solis

An author, speaker, and analyst specializing in social media, digital marketing, and business transformation.

Persona Type

A fictional character created to represent the different user types that might use a service, product, brand, or website in a similar way.

The Community

Refers to a group of people who share common interests or values, especially within a social media context or within a specific brand's consumer base.

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