Examlex
The auditor must define the population to which sampling relates if the auditor is to use statistical sampling for substantive tests of account balances.
Primacy Effect
The tendency to remember information that is presented first better than information that is presented later.
Persuasion
The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through argument, reasoning, or appeal.
Attitude Accessibility
How easily an attitude can be activated in someone's mind, affecting the speed and strength with which it influences their responses and behavior.
Self-Presentation Concerns
The consideration and management of how one is viewed by others, often leading to behaviors aimed at creating a favorable impression.
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