In Marketing Communications,lying Causes Predicaments for Companies Because It Destroys

question 26

Multiple Choice

In marketing communications,lying causes predicaments for companies because it destroys

• A)trust.
• B)honor.
• C)confidence.
• D)integrity.
• E)products.

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Definitions:

Implied Authority

Power granted by custom or implied by the conduct of a role, allowing an agent to perform acts that are reasonably necessary to accomplish tasks.

Right of Reimbursement

The legal right to be repaid or compensated for expenses, losses, or liabilities incurred on behalf of another party or as a result of another's actions.

Preponderance of the Evidence

A standard of proof in civil cases, requiring that a party's evidence is more convincing than the opponent's evidence to win the case.

Advisory

Providing suggestions, recommendations, or guidance, often from a position of expertise.