In Marketing Communications,lying Causes Predicaments for Companies Because It Destroys

question 26

Multiple Choice

In marketing communications,lying causes predicaments for companies because it destroys

• A)trust.
• B)honor.
• C)confidence.
• D)integrity.
• E)products.

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Definitions:

Evidence

Information used to support or refute an argument or claim, often presented in legal contexts to prove or disprove the elements of a case.

Passing

Presenting yourself as a member of a different group than the stigmatized group to which you belong.

Hegemony

Term developed by Antonio Gramsci to describe the cultural aspects of social control, whereby the ideas of the dominant group are accepted by all.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or gender.