_____ Tie(s) an Organization's Product(s) Directly to a Social Concern

question 29

Multiple Choice

_____ tie(s) an organization's product(s) directly to a social concern through a marketing program.

• A)Voluntary contributions
• B)Cause-related marketing
• C)Strategic philanthropy
• D)Corporate giving
• E)Employee benefits

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Definitions:

Close Relationships

Emotional connections between individuals characterized by affection, trust, interdependence, and sharing, such as friendships, family ties, and romantic partnerships.

Emergency Situations

Circumstances that arise unexpectedly and require immediate action to prevent serious harm to individuals or damage to property.

Broader Public Sphere

A concept of an area in social life where individuals can come together to freely discuss and identify societal problems, contributing to democratic participation.

Internal Characteristic

Personal attributes that are inherent to an individual, such as personality traits, beliefs, and emotions.