If Management Fails to Identify and Educate Employees About Ethical

question 2

Multiple Choice

If management fails to identify and educate employees about ethical problem areas,ethical issues may not reach the critical

• A)awareness level.
• B)aptitude level.
• C)ethical level.
• D)organizational level.
• E)individual level.

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Definitions:

Brand-Loyal

A consumer behavior characterized by consistent preference and purchase of a particular brand over others.

Cross-Price Elasticity

The percentage change in demand for product A that occurs in response to a percentage change in price of product B; see also complementary products.

Competitive Parity

A strategy where a company ensures its share of marketing spend is comparable to its competitors.

Generic Brands

Products that are not branded with a company name but instead are labeled with the name of the commodity and tend to be less expensive.