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Public Opinion Exists at Three Basic Levels

question 20

Essay

Public opinion exists at three basic levels. List and describe these levels.


Definitions:

Target Point

The ideal outcome one hopes to achieve in a negotiation or goal-setting scenario.

Negotiator's Bottom Line

The least favorable terms a negotiator is willing to accept before walking away from a negotiation.

Personalized Concession

A compromise or adjustment offered in a negotiation that specifically addresses the interests or preferences of the other party.

Hardball Tactics

Aggressive or uncompromising strategies used in negotiations or competition, designed to pressure the opposite side into conceding or agreeing to specific terms.

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