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Explain James Madison's views of factions, as expressed in Federalist No. 10. What guarantees does the First Amendment provide to interest groups? Given Madison's views and the protections provided in the First Amendment, do you believe interest groups serve an important role in our democracy? Explain.
Cause Marketing
A type of marketing where a company partners with a non-profit organization or cause to promote their mutual interests.
UNICEF
The United Nations Children's Fund, an international organization that provides humanitarian and developmental assistance to children and mothers in developing countries.
Pampers 1 Pack = 1 Vaccine
A cause-related marketing campaign where the purchase of one pack of Pampers diapers contributes to funding one life-saving vaccine.
Philanthropic Marketing
A strategy that involves companies engaging in or supporting charitable activities, to enhance their brand image and build a strong relationship with their consumers.
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