Research Indicates That When All Forms of Media Are Taken

question 38

Multiple Choice

Research indicates that when all forms of media are taken together, Americans devote how much time to media, including television, radio, the press, the Internet, and other forms?

• A) less than 1 hour per week
• B) approximately 100 hours per year
• C) approximately 500 hours per year
• D) approximately 3,500 hours per year
• E) over 10,000 hours per year

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Definitions:

Foot-In-The-Door

A persuasion technique where agreement to a small request increases the likelihood of compliance with a larger request later.

Self-Image

An individual's conception of themselves, including perceptions of attributes and evaluation of self-worth.

Stereotype

A fixed and oversimplified image or idea of a particular type of person or thing.

Socially Defined Category

A classification of people based on socially agreed upon characteristics like race, gender, or occupation.