The "Minimal Effects Theory" Suggests _____________________________________

question 72

Multiple Choice

The "minimal effects theory" suggests _____________________________________.

• A) while the effects of exposure may be minimal or difficult to gauge, the media are quite influential in telling the public what to think about
• B) that viewers imitate what they view on television through observational learning
• C) the activation of one thought also activates other thoughts and exposure to media provides cues to people on this thought activation process
• D) that initial conditions with only slight variations can produce widely differing outcomes
• E) that deep-seated, long-term political attitudes had a much greater influence on the vote decision than media content

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Definitions:

Cash Basis

An accounting method where revenues and expenses are recognized only when cash is received or paid out, respectively.

Internal Rate

This term might be incomplete or unclear; however, it is possibly referring to the internal rate of return (IRR), which is a metric used in financial analysis to estimate the profitability of potential investments.

Discount Rate

The rate of return that is used to find the present value of a future cash flow.

Cash Outflows

The total amount of money being spent by a business, commonly on expenses like rent, materials, payroll, and other operational costs.