Provide an Understanding of the Principle Functions of the Media

question 28

Essay

Provide an understanding of the principle functions of the media in American politics, and how each promotes the free flow of information to the public.

---

Definitions:

Perceptual Map

A means of displaying in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how they perceive competing products or brands, as well as the firm’s own product or brand.

Consumers

Consumers are individuals or organizations that purchase or use goods and services for personal or organizational needs.

Perceptual Map

A visual representation of how consumers perceive and position products or brands relative to each other along various dimensions.

Two Dimensions

An approach or analysis that considers two different factors or variables at the same time to assess a situation or make decisions.