Which of the Following Would Not Be a Consideration for a Presidential

question 29

Multiple Choice

Which of the following would not be a consideration for a presidential candidate in choosing his or her vice presidential running mate?

• A) geographical and regional balance
• B) ideological balance
• C) ensuring the candidate does not differ in any respect from the presidential candidate
• D) physical and mental health
• E) balance of experience

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Definitions:

Sales Promotion

A set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product.

Personal Selling

The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer’s purchase decision.

Summary Close

A sales technique where the main points of the presentation are summarized to reinforce the value of the offer and encourage a decision.

Salesperson

An individual who sells goods or services to customers, often working on commission and focusing on meeting customer needs.