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___________ Created a Significant Change in Attitudes About Welfare Programs

question 4

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___________ created a significant change in attitudes about welfare programs in America, leading to more government involvement.


Definitions:

IMC Communication Process

An approach that integrates different promotional tools and strategies to provide clarity, consistency, and maximum communication impact.

Communication Channel

The medium—print, broadcast, the Internet—that carries the message.

Medium

A means or channel through which something is communicated or expressed, such as language for ideas, or media like television and radio for information.

Rule-Of-Thumb Method

A heuristic process or guideline that simplifies decision-making without guarantees of accuracy or comprehensiveness.

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