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The double sac sign
Market Segmentation
The process of dividing the market into groups of customers with different needs, wants, or characteristics—who therefore might appreciate products or services geared especially for them.
Customers
Individuals or entities that purchase goods or services from a business.
Needs
Basic or essential requirements that individuals or groups seek to fulfill, driving motivation and behavior.
Strategic Plan
A long-term, forward-looking approach with overarching goals and objectives which guides the overall direction of an organization or business.
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