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The Double Sac Sign

question 15

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The double sac sign


Definitions:

Market Segmentation

The process of dividing the market into groups of customers with different needs, wants, or characteristics—who therefore might appreciate products or services geared especially for them.

Customers

Individuals or entities that purchase goods or services from a business.

Needs

Basic or essential requirements that individuals or groups seek to fulfill, driving motivation and behavior.

Strategic Plan

A long-term, forward-looking approach with overarching goals and objectives which guides the overall direction of an organization or business.

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