Examlex
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Communication Process
The series of steps through which a message is transmitted from sender to receiver, including encoding, transmission, decoding, and feedback.
IMC Campaign
An Integrated Marketing Communications approach that ensures all forms of communications and messages are carefully linked together to achieve marketing goals.
Field of Experience
involves the background, knowledge, perceptions, and attitudes that individuals bring to a communication situation.
Marketing Activities
Actions or tasks related to promoting and selling products or services, including advertising, content marketing, and product development.
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