To Be Effective, Brand Differentiation Must Be Based on Tangible

question 22

True/False

To be effective, brand differentiation must be based on tangible as well as intangible differences between brands.

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Definitions:

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, influencing the likelihood of that behavior being repeated.

Electroconvulsive Therapy

A psychiatric treatment in which seizures are electrically induced in patients to provide relief from mental disorders.

Phobias

Persistent and irrational fears of specific objects, activities, or situations, leading to significant distress or impairment.

Drug Tolerance

A physiological state resulting from repeated use of a drug, characterized by a diminished effect of the drug at its original dose or the need for a higher dose to maintain effectiveness.