Great Outdoors, a Manufacturer of Camping Equipment, Sells Several Lines

question 13

Multiple Choice

Great Outdoors, a manufacturer of camping equipment, sells several lines of tents that are very similar to each other. The company does not want one line of its tents to steal market share from another line of its tents. To protect against this, it must be concerned with

• A) creating differences between the lines of tents, based on tangible, real differences.
• B) making sure advertising for one line of tents does not appear in the same medium as advertising for another line.
• C) primary demand stimulation.
• D) effective internal positioning.

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Definitions:

Outstanding Checks

Checks that have been written and recorded in the account ledger but have not yet been cashed or cleared by the bank.

Adjusted Balance

The method of calculating finance charges on a credit account by subtracting payments or credits received during the billing cycle from the balance at the end of the billing cycle.

Check Register

A record-keeping tool used to track checks written, deposits made, and the current balance of a checking account.

Bank Statement

A document issued by a bank that summarizes a customer's financial transactions and balance over a specific period.