FireFighters Is a Company That Manufactures Smoke Detectors

question 4

Multiple Choice

FireFighters is a company that manufactures smoke detectors. It runs a newspaper advertisement that reminds people of the need to have a smoke detector on every floor of their house. In the advertisement, the company also asks people to think about this the next time they're in the smoke detector section of a hardware store. According to the information provided here, this is an example of

• A) direct response advertising.
• B) private label advertising.
• C) primary demand stimulation.
• D) selective demand stimulation.