Scenario 1-5 Exodus Moving Is a Small Business That Was Created to Created

question 45

Multiple Choice

Scenario 1-5
Exodus Moving is a small business that was created to serve local furniture stores' delivery needs in the Boulder Colorado area. They have specialized equipment that allows them to lift and transfer large and bulky pieces of furniture with less risk of damage than most traditional movers. Many of these furniture stores do not sell enough volume to keep their own trucks and drivers busy all of the time, so Exodus fills a real market need. As a result, most such stores are very interested in outsourcing delivery service needs. Exodus has attracted many customers from these stores by guaranteeing 48 hour delivery within a 50 mile radius of any of the stores they serve. Eventually, Exodus hopes to attract the business of other retailers who might require delivery services, such as electronics or appliance stores.
-(Scenario 1-5) For now, Exodus limits their advertising to furniture store journals because they perceive that these stores are

• A) household consumers.
• B) their trade channel.
• C) their target audience.
• D) professionals and business organizations.

---

Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Respondent Behavior

Behavior that is elicited by a specific stimulus and is part of the classical conditioning process, such as salivating when smelling food.

Substituting Stimulus

A stimulus that is used to replace another, prompting a similar response in a conditioning experiment or situation.

Reinforcement Schedule

A plan for how and when reinforcement will be delivered in operant conditioning to encourage certain behaviors.