Audiences Can Be Considered Geographic Entities by Marketers

question 48

Essay

Audiences can be considered geographic entities by marketers. The book offered five different types of promotion that result from this. List three of these different types of promotion defined by geography. Describe when the use of each of the three types you list is appropriate.

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Definitions:

Temporal Attribute

Characteristics or features related to the timing of events or phenomena.

Contextual Cue

Any piece of information from the environment that aids in enhancing the understanding or recall of information.

Ebbinghaus

Refers to Hermann Ebbinghaus, a psychologist known for his research on memory and the forgetting curve.

Forgetting

The inability to recall a past experience.