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Explain the Evolution of Integrated Marketing Communications Since the 1990s

question 30

Essay

Explain the evolution of Integrated Marketing Communications since the 1990s and why IMC is crucial to brand success.


Definitions:

Finance

The science of managing funds, including the processes of borrowing, investing, saving, and forecasting.

Agency Problem

A conflict of interest arising between principals (such as shareholders) and agents (like company executives) due to differing goals.

Store Locations

The specific physical points where a business operates or has commercial premises.

Market Value

The marketplace's current rate for the buy or sell transactions of assets or services.

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