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A fee system is much like that used by consultants or attorneys, whereby the advertiser and the agency agree on a fixed percentage of the media spending amount.
Intelligence
The ability to learn from experience, solve problems, and use knowledge to adapt to new situations.
Social Skills
Abilities necessary to interact and communicate effectively with others, including listening, understanding social cues, and responding appropriately.
Autonomous Morality
A stage in moral development where individuals begin to understand and apply their own principles of justice and rights, independent of authority figures.
Heteronomous Morality
A stage in moral development where one's understanding of rules and justice is based on external authority figures, such as parents or the law, rather than personal moral principles.
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