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Cramer-Kasselt advertising is a mid-sized advertising agency that has a select list of relatively smaller budget clients including Air-Tran and Bombardier ATVs. The company is nevertheless considered a "full service" agency because it provides a wide array of promotional services.
Multiple Stimuli
Various factors or elements in an environment that can evoke responses or reactions.
Sensing Stage
The initial phase of perception where individuals start to receive and process information from their environment through their senses.
Post-World War II
The period following the end of the Second World War in 1945, marked by global reconstruction, the beginning of the Cold War, and significant social and economic changes.
Baby Boomers
A demographic group defined by people born during the post-World War II baby boom years, approximately from 1946 to 1964.
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