The Person in an Advertising Agency Who Will Work with the Client

question 27

Multiple Choice

The person in an advertising agency who will work with the client in translating cultural and consumer values into advertising messages is the

• A) account executive.
• B) director of production.
• C) media services director.
• D) administrative executive.

---

Definitions:

Power

The ability or capacity to direct or influence the behavior of others or the course of events.

Homophobia

An aversion or hostility towards homosexual people, often manifesting in discriminatory behaviors or beliefs.

Gender Socialization

The process through which individuals learn the gender roles expected by society.

Traditional Expectations

The established norms and roles that individuals are anticipated to conform to by virtue of their cultural, social, or family positioning.