Van Poolen and Associates Has Been a Successful Mid-Sized, Full-Service

question 66

Multiple Choice

Van Poolen and Associates has been a successful mid-sized, full-service advertising agency for more than two decades. In an attempt to serve its clients more efficiently in a competitive marketplace, the agency has changed its compensation package to include payment based on results. If the client agrees, what results must Van Poolen and Associates not agree to?

• A) Increasing brand awareness
• B) Generating sales increases versus previous year
• C) Changing target consumer attitude toward brand
• D) Flex-pay following in-market performance measures

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Definitions:

Organization Size

The magnitude of an organization in terms of its dimensions, such as the number of employees, the scale of operations, or the market reach.

Employee Identification

The process by which workers align their values, beliefs, or behaviors with those of their employer, often leading to increased loyalty and job satisfaction.

Shift Loyalties

The act of changing alliance or fidelity from one association, brand, or cause to another, often influenced by new information or changes in circumstances.

Socialization Practices

The processes through which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society or culture.