Scenario 2-5 Thomas Motors Is an Independent Auto Dealer in a Metropolitan

question 57

Multiple Choice

Scenario 2-5
Thomas Motors is an independent auto dealer in a metropolitan market dominated by a number of national franchise dealerships including General Motors, Ford, Daimler/Chrysler, and foreign imports Honda, Toyota and more. In order to maintain their share of market, Thomas must do significant advertising in a number of different media. They carry several different popular makes of automobiles, both foreign and domestic, and maintain a high level of inventory on their lot at all times.
-(Scenario 2-5) To stimulate more consumer traffic at the dealership, Thomas Motors has decided to offer a chance to win a free automobile for anyone who comes in and test drives any vehicle on their lot. Which of the following types of organizations are they most likely to employ to design and operate this contest?

• A) a public relations firm
• B) a full-service advertising agency
• C) a direct marketing firm
• D) a sales promotion specialist

Recognize the role of dreams and the theories explaining why we dream.

Understand the impact of drugs and substances on sleep and general functioning.

Grasp the concept and effects of hypnotism and dissociation.

Recognize the factors that contribute to insomnia and effective management strategies.

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Definitions:

Problem Solving Process

A systematic approach to addressing and resolving issues or obstacles, typically involving identifying the problem, analyzing possible solutions, and implementing an effective response.

Problem Solving Process

A systematic approach to addressing and finding solutions for complex or challenging situations or issues.

Commodore

Commodore was a prominent company in the computer industry during the 1980s, best known for its line of personal computers like the Commodore 64.

Business Market

A market where goods and services are sold by one business to another for use in production, resale, or general business operations.