The First Advertising Agent, Volney Palmer, Opened Shop in 1843

question 7

Multiple Choice

The first advertising agent, Volney Palmer, opened shop in 1843. Which one of the following statements about Palmer and his work is accurate?

• A) Palmer's efforts were dismissed by merchants.
• B) Palmer worked for mass circulation magazines.
• C) Palmer created the democracy of goods.
• D) Palmer solicited orders and accepted payment from advertisers.

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Definitions:

Leaders

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Burns

Often associated with burns transformational leadership theory, focusing on how leaders can inspire followers to achieve extraordinary outcomes.

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The influence and authority a person has derived from their personal attributes or skills, rather than their formal position.

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