Two of the Agencies Most Noted for Their Early Role

question 32

Multiple Choice

Two of the agencies most noted for their early role in the creative revolution were

• A) Young & Rubicam and BBDO
• B) J. Walter Thompson and N. W. Ayer.
• C) Ogilvy & Mather and Doyle, Dane, Bernbach.
• D) Tatham, Laird & Kudner and Ted Bates.

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Definitions:

Federal Open Market Committee

The branch of the Federal Reserve System responsible for setting national monetary policy and interest rates.

Reserve Requirement

The minimum amount of deposits that a bank must hold in reserve and not lend out, which is set by the central bank as a means to control the money supply.

Open-Market Sales

Transactions where central banks sell securities in the open market to control the supply of money.

Treasury Securities

Debt instruments issued by the government to finance its expenditures, including bills, notes, and bonds.