Folgers Launched a New Brand Initiative Called "Happy Mornings: the Revenge

question 59

Multiple Choice

Folgers launched a new brand initiative called "Happy Mornings: the Revenge of the Yellow People." Using STP, they changed their brand positioning as part of a strategy that

• A) brings color to the brand reputation
• B) addresses a new target group in terms that are relevant to their lifestyles
• C) uses nostalgia for 1950's monster movies to remind Boomers to drink their brand
• D) none of these statements explain what Folgers is doing with their new campaign

---

Definitions:

Polish Americans

Individuals of Polish descent residing in America, contributing to its cultural diversity and demographic landscape.

Socially Defined

Attributes, roles, or relationships outlined and understood by societal norms and contexts.

Arab

Referring to people, cultures, or languages originating from the Arabian Peninsula and neighboring territories, characterized by shared linguistic, cultural, and historical traits.

Race Varies

The conception that race and racial categories differ across cultures and historical periods, not fixed to specific traits.