As Marketing Manager for a Large Company That Publishes Magazines

question 27

Multiple Choice

As marketing manager for a large company that publishes magazines, you have been put in charge of positioning a new magazine for "woopies," or well-off older people. You research the market and make a recommendation to segment on the basis of some VALS information that you collected. You are about to use

• A) usage pattern segmentation.
• B) demographic segmentation.
• C) geodemographic segmentation.
• D) psychographic segmentation.

Explain the sociological significance of leisure time in relation to work and other life domains.

Understand the historical transformation of leisure and recreation.

Evaluate the role of media in shaping leisure choices and experiences.

Assess the influence of socio-economic status on access to and the nature of leisure activities.

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Definitions:

Carol Bartz

A prominent business executive known for her role as CEO of Autodesk and Yahoo!.

Initiating Structure

Refers to a leadership behavior that emphasizes the organization, structure, and definition of tasks and roles to achieve certain goals.

Telling Style

A leadership approach where instructions are given directly and control is maintained by the leader.

Consideration

In leadership, the degree of empathy, respect, and support a leader provides to their team members.