Scenario 4-5 Jay and Carrie Garrett Operate a Small Retail Store in Store

question 39

Multiple Choice

Scenario 4-5
Jay and Carrie Garrett operate a small retail store in a college town that sells only house plants and accessories called The Plantatarium. Their initial feeling when they went into business was that virtually everyone was a potential customer for house plants. Subsequent market research conducted for them painted a different picture. This research identified three particularly strong market segments. The first was college students ages 18-24. The next segment was retired seniors ages 65-80. The third segment was professional offices for doctors, accountants, and lawyers. The college students liked houseplants because they dressed up their living spaces. The senior liked them because they became the focus of a hobby. The professionals did not buy them for any other reason than décor.
-(Scenario 4-5) In order to capture the ____ in the market, the Plantatarium offers a punch card that rewards buyers with a $10.00 discount each time they have purchased over $150.00 of plants from the store.

• A) emergent consumers
• B) heavy users
• C) variety seekers
• D) market niches

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Definitions:

Hypomorphs

Refer to genetic variants that result in decreased gene function compared to the wild type.

Prelinguistic Vocalizations

Sounds made by infants before they acquire language, such as cooing and babbling.

Babbling

A stage in child language acquisition during which an infant spontaneously utters nonsensical sounds, often combining consonants and vowels, like "ba ba" or "da da."

Cooing

The early vocalization stage of human infancy, where babies produce soft, vowel-like sounds as a precursor to language development.