Scenario 4-5 Jay and Carrie Garrett Operate a Small Retail Store in Store

question 39

Multiple Choice

Scenario 4-5
Jay and Carrie Garrett operate a small retail store in a college town that sells only house plants and accessories called The Plantatarium. Their initial feeling when they went into business was that virtually everyone was a potential customer for house plants. Subsequent market research conducted for them painted a different picture. This research identified three particularly strong market segments. The first was college students ages 18-24. The next segment was retired seniors ages 65-80. The third segment was professional offices for doctors, accountants, and lawyers. The college students liked houseplants because they dressed up their living spaces. The senior liked them because they became the focus of a hobby. The professionals did not buy them for any other reason than décor.
-(Scenario 4-5) In order to capture the ____ in the market, the Plantatarium offers a punch card that rewards buyers with a $10.00 discount each time they have purchased over $150.00 of plants from the store.

• A) emergent consumers
• B) heavy users
• C) variety seekers
• D) market niches

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Definitions:

Multicollinearity

A statistical phenomenon in which two or more predictor variables in a multiple regression model are highly correlated, potentially distorting the results of the model.

Variables

Elements, characteristics, or features that can assume different values in a study or experiment, influencing the outcomes being measured.

Multiple Regression Analysis

A statistical process that involves using a range of explanatory variables to predict the behavior of a dependent variable.

Normally Distributed

The distribution is noted for its symmetry about the mean, with a higher concentration of data points near the mean and fewer occurrences as the distance from the mean increases.