Viewing the Consumer as a Social Being Whose Ways of Viewing

question 2

True/False

Viewing the consumer as a social being whose ways of viewing brands is broader than information processing focuses advertisers on the meanings consumers associate with branded products.

---

Definitions:

Accountability

The obligation of an individual or organization to account for its activities, accept responsibility for them, and disclose the results in a transparent manner.

Ethical Misconduct

Behavior by an individual or organization that violates accepted moral standards or principles.

Philanthropic

Relating to the desire to promote the welfare of others, usually expressed especially by the generous donation of money to good causes.