A Model That Takes into Account Consumers Involvement Levels, Information

question 41

Multiple Choice

A model that takes into account consumers involvement levels, information processing, cognitive responses and attitude formation in a single framework is called

• A) Multi-attribute attitude model, or MAAM
• B) Saliency
• C) The elaboration likelihood model, or ELM
• D) Selective attention

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Definitions:

Commercially Impracticable

A legal principle that excuses a party from fulfilling a contract if unforeseen events make it extremely difficult or costly to do so.

Major Reconstruction

Involves significant rebuilding or making extensive repairs to a structure or infrastructure, usually to restore its usability or to improve its functionality.

Fixtures

Items that are originally personal property but become real property when attached in a permanent manner to real estate.

Furnishings

Items designed to make a space such as a room or building suitable for living or working in, including furniture, floor coverings, and decorations.