Scenario 5-2 Bayer Women's Aspirin Plus Calcium Pitches Protection Against Two Threats

question 34

Multiple Choice

Scenario 5-2
Bayer Women's Aspirin Plus Calcium pitches protection against two threats to women's health: heart disease (the leading cause of death for women) and osteoporosis (the fragile bone disease that targets four times as many women as men) . The weapon against heart disease is 81 mg of aspirin; to target osteoporosis, the pill packs 300 milligrams of calcium.
It's the aspirin that could pose a problem for people who don't need it, who use it without consulting a doctor or who are at elevated risk of complications or side effects from it.
Recommendations issued by the U.S. Preventive Services Task Force advise low-dose aspirin therapy for, among other groups, post-menopausal women and those who smoke or have diabetes, elevated blood cholesterol levels or high blood pressure.
(Francesca Lunzer Kritz, "Aspirin for women raises some questions," Washington Post, February 12, 2002) http://www.post-gazette.com/healthscience/20020212hbayer0212p6.asp
-(Scenario 5-2) A consumer decides that a commercial for Aspirin Regimen Bayer with Calcium is a bunch of Madison Avenue hooey. He believes that people get enough calcium from the food they regularly eat. The commercial failed to have its desired effect on him because

• A) advertising clutter reduced its effectiveness.
• B) it lacked effective peripheral cues.
• C) of selective attention.
• D) it didn't overcome his need for cognitive consistency.

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Definitions:

Dominance

The power or influence one entity has over others, often seen in social, economic, or ecological contexts.

Abstinence Pledges

Commitments often made by individuals, particularly teenagers, to abstain from sex until marriage.

Virginity

A social and cultural concept often defined as the state of having never engaged in sexual intercourse.

Birth Control

Methods or devices used to prevent pregnancy as part of family planning or reproductive health.