Peripheral Cues Are Often Used as an Attention-Getting Tool in Advertising

question 38

Multiple Choice

Peripheral cues are often used as an attention-getting tool in advertising. Smart advertisers realize they are best used when

• A) differences between brands are small.
• B) people are involved in extensive decision making.
• C) the advertising budget is too small to support other approaches.
• D) brand loyalty needs to be challenged.

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Definitions:

Respondent Behavior

A type of reaction to certain stimuli that is automatic or reflexive, not under voluntary control, typically conditioned through association.

Spontaneous Recovery

The reappearance of a learned response after its apparent extinction, without the need for further conditioning or training.

Fixed-Ratio

A schedule of reinforcement where a response is rewarded only after a specified number of responses, in behavioral psychology.

Fixed-Interval

A schedule of reinforcement where rewards are given after a predetermined interval of time has passed.