Scenario 6-3 "Consumerism Is a Pattern of Behavior That Helps to Destroy

question 4

Multiple Choice

Scenario 6-3
"Consumerism is a pattern of behavior that helps to destroy our environment, personal financial health, the common good of individuals and human institutions" begins the first page on a World Wide website entitled "Overcoming Consumerism." It continues, "This site details ways that you can help defeat consumerism, save money, work less and lead a more satisfying and environmentally benign life while helping to restore the self-sufficiency of your community." (http://www.verdant.net/)
As one travels from page to page in the site, advertising is often implicated as a source of the movement toward consumerism. Many of the same criticisms of advertising found in the site were outlined in the textbook.
-(Scenario 6-3) The site urges people to buy the goods that they need at small businesses and from small manufacturers. This practice

• A) reduces the effectiveness of emotional appeals in advertising.
• B) undermines the presumed monopoly power that big businesses with big ad budgets acquire through advertising is
• C) eliminates the need for advertising regulation.
• D) expands existing demand, rather than shuffling it.

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Definitions:

Analyzing Ethical Dilemmas

The process of examining and evaluating situations where the correct course of action is not clear, involving moral principles.

Ethical Dilemmas

Situations where a person must choose between conflicting moral principles, making the decision difficult and complex.

Consumption Process

The sequence of steps a consumer takes from identifying a need, searching for information, evaluating choices, making a purchase, and post-purchase behavior.

Consumer Issues

Consumer issues encompass problems and challenges faced by individuals in the market, including product quality, service dissatisfaction, and consumer rights and protection.