Scenario 6-6 Students from Several Organizations on Campus Sponsored a Forum to Forum

question 53

Multiple Choice

Scenario 6-6
Students from several organizations on campus sponsored a forum to debate the pros and cons of advertising. Student organizations representing consumers, journalists, marketers, entrepreneurs, and political scientists all had members in attendance. Following are some of the comments made at the forum.
-(Scenario 6-6) Several students commented after the forum that, "Advertising is taking too much blame for some of society's problems that Advertisers adjust to changes in the way of life that today's consumer wants." Which of the following arguments in favor of advertising best supports these students comments?

• A) advertising addresses a variety of human needs
• B) advertising lowers the cost of many products
• C) advertising reflects society's priorities
• D) advertisers are showing much more sensitivity

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Definitions:

Direct Payment

The monetary compensation paid directly to employees in the form of wages, salaries, commissions, and bonuses.

Goal-Sharing Plans

Incentive plans that reward employees for reaching specific organizational goals, similar to gain-sharing but often broader in scope.

Gain Sharing

A performance-based compensation strategy that rewards employees for contributing to their company's success through increased efficiency or profitability.

Historical Benchmark

A reference point derived from historical data against which current performance or achievements can be measured or compared.