Scenario 6-1 a Group That Calls Itself Adbusters Has a Site on Site

question 69

Multiple Choice

Scenario 6-1
A group that calls itself Adbusters has a site on the World Wide Web. The site contains many pages that address issues of consumption and culture, media practices and corporate responsibilities. For example, "the momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when one-sixth of the world's population consumes without any real restraint?"
Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative. (http://www.adbusters.org/home/)
-(Scenario 6-1) Adbusters faults cigarette companies for targeting billboard campaigns at ethnic and minority groups. In the same vein, advertisers are criticized as portraying women:

• A) as superior to men
• B) as homemakers or objects of desire.
• C) as the head of government agencies.
• D) as intermediate formularies for agencies.

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Definitions:

Compounded Annually

Describes the process of earning interest on both the initial principal and the accumulated interest from previous periods on an annual basis.

Selling Price

The amount of money for which a company offers to sell its products or services to customers.

Market Rate

The prevailing price or interest rate available in the marketplace for goods, services, or securities.

Premium on Bonds Payable

The premium on bonds payable is the amount by which a bond's selling price exceeds its face value, reflecting additional value due to lower-than-market interest rates.