The World Marketplace Seems to Be Shifting Toward Conditions That

question 39

Multiple Choice

The world marketplace seems to be shifting toward conditions that increase the likelihood of globalized campaigns. Which of the following is not a trend that will encourage this move?

• A) Younger audiences seem to be becoming more and more similar.
• B) Local values are becoming less important in the success or failure of a campaign.
• C) Global communications are making viewers more similar to each other.
• D) Demographic trends in many countries seem to be mirroring those in the United States.

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Definitions:

Open Programs

Software or systems with source code that is publicly available for use, modification, and distribution.

Imprinting

A form of rapid learning occurring at a specific life stage in some animals, in which they form attachments to or behavioral patterns based on certain stimuli or individuals.

Socialization Process

The ongoing process by which an individual acquires personal and social skills and norms, essential for integration into society.

Attachment

A deep and enduring emotional bond that connects one person to another across time and space.