Scenario 7-3 Biba Is a French Magazine Whose Audience Comprises Mainly Women

question 25

Multiple Choice

Scenario 7-3
Biba is a French magazine whose audience comprises mainly women readers. In addition, it enjoys a fairly sizable international distribution. On occasion, the magazine runs advertisements from the French equivalent of the Department of Public Health. In one such ad, the visual consists of the corner of an earth-tone beach towel with sand around it. Lying on the towel is a pair of women's sunglasses, a book, a rock, and a condom in a foil wrapper. The headline reads in French, "Protection maximale."
-(Scenario 7-3) A person from a different culture sees the ad and decides that the French are immoral because they run condom ads in magazines, whereas they are not seen in general consumer magazines in this country. This person is engaging in

• A) the use of self-reference criteria.
• B) cultural regulation.
• C) ethnocentrism.
• D) cultural fingerprinting.

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Definitions:

Air Displacement

The process by which air is moved or displaced by other substances, objects, or forces, often measured in physics and engineering.

BMI Calculation

A numerical computation that assesses an individual's body weight in relation to their height, used to categorize underweight, normal weight, overweight, or obese status.

Weight

A measurement of how heavy an object is, often used in the context of personal body mass.

Minimal Recommended Fat

The smallest amount of total fats suggested to be consumed daily for maintaining good health, considering dietary needs and restrictions.