Which of the Following IS of Particular Note to Writing

question 26

Multiple Choice

Which of the following IS of particular note to writing a good creative brief?

• A) Make it comprehensive
• B) Be logical so the creatives never forget the business goal
• C) Write in the consumer's language not business speak
• D) List all the things that consumers should believe about the brand

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Definitions:

M1 Money Supply

The measure of the most liquid components of the money supply, including currency in circulation and demand deposits in banks.

Checkable Deposits

Bank deposits that allow the account owner to write checks to third parties; debit cards can also access these deposits and transmit them electronically.

Nonbank Public

Refers to individuals and entities that are participants in the economy and financial system but do not include regulated banking institutions.

Traveler's Checks

A preprinted, fixed-amount check designed to allow the person signing it to make an unconditional payment to someone else as a result of the payee's acceptance.