It Is Common That Members of an Advertising Agency's Account

question 28

Multiple Choice

It is common that members of an advertising agency's account management team perceive creatives as experts in expression with words and visuals. However, they also believe that creatives often do not:

• A) give a hoot about media placement
• B) stick to schedules
• C) share management's goals
• D) care about client opinions

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Definitions:

Frequencies

A rephrased definition: The rate or number of times a particular data value or event occurs within a specific data set or sample.

Data Set

A collection of related data points or information, organized in a structured manner, used for analysis or computation.

Classes

Categories or groups into which data or objects are organized based on shared characteristics or properties.

Cumulative Frequency Distribution

A tabular summary of quantitative data showing the number of data values that are less than or equal to the upper class limit of each class.