For Optimal Business Results from a Site, It Should Be

question 59

Multiple Choice

For optimal business results from a site, it should be human-message (interactive) or human-human interaction (like a chat room) because:

• A) these approaches generate curiosity and therefore involvement with the advertiser's brand
• B) research shows that when consumers engage in these types they have more positive attitude toward the ad and in turn higher purchase intentions
• C) research shows such approaches create a bond with subsequent social pressure to buy the sponsor's brand
• D) such approaches personalize and "warm up" the coldness of the technology involved in communicating the brand message

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Definitions:

Principle

A basic principle or statement that forms the basis for a belief system or for logical thinking.

Rational

The quality of being based on or in accordance with reason or logic, often related to the ability to think, understand, and form judgments by a process of logic.

Fully Rational Being

An entity capable of comprehensive reasoning, capable of making logically consistent decisions based on full information.

Morality

A system of values and principles that determine appropriate behavior, guiding individuals in distinguishing right from wrong based on societal, religious, or personal standards.