Scenario 9-6 Acrobat Results Marketing Is an Organization That Specializes in Internet/Web

question 61

Multiple Choice

Scenario 9-6
Acrobat Results Marketing is an organization that specializes in Internet/Web advertising issues. In particular, they design Web surveys and offer consulting on website measurement issues. They have prepared a simple document that they give to clients to help them understand the basic terminology and measurement concerns of Web advertisers. The following is an excerpt from this document:
(term A) represent the number of elements requested from a given page.
(term B) are defined as the number of html files sent to the requesting site.
(term C) are the number of occasions in which a user X interacted with site Y after time Z has elapsed.
(term D) are the number of different people viewing a site during a specified period of time.
-(Scenario 9-6) Which of the following is "term B"?

• A) Reach
• B) Page views
• C) Hits
• D) Unique Visits

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Definitions:

Real-Time Adjustments

Making immediate changes or alterations in response to events as they happen, often used in marketing, broadcasting, and trading contexts.

Visitor Interaction

A term referring to any form of engagement or communication between a visitor and a service provider, website, or physical location.

Social Network Theory

A framework used to analyze the structures of social relationships and the effects of these structures on individuals and communities.

Platform Relevant Messages

These are messages tailored to fit the specific characteristics and audience of a particular platform, ensuring effective communication.